You don’t only sell your product, you sell the experience that surrounding the entire transaction. As customers have become more demanding, retailers must understand their customers needs, which will help bring loyalty back to life.
With a consumer shift towards online shopping and new stores launching, traditional brick and mortar stores begin to show cracks. The ones that will survive are those that can successfully monitor and react to changing consumer behaviour.
The subscription eCommerce market grew by more than 100% every year since 2013. But how should retailers and CPG companies approach this new trend of subscription models and D2C services?
Three decades of double-digit growth and social transformation means China’s status as a global social, cultural and economic powerhouse can’t be questioned. But, what can Western brands learn from China's impressive growth?
China has a huge consumer market that don't have access many western platforms, so can't interact with your online marketing activity. China has its own version of powerful social media platforms that you may not be covering in your current global social media strategy.
The European media landscape, largely impacted by the digital revolution, has evolved into a dynamic and challenging marketplace. But what are they main changes that marketers need to take note of?
Chinese New Year marks the date of one of the many 'shopping festivals' that will take place in China this year - the biggest of which will rake in more than Black Friday, Cyber Monday and Prime Day put together. But what are these so-called 'shopping festivals'? And why have they become so popular?
As the growth of eCommerce marketplaces continues apace, success on the platform is becoming ever more important. In this blog we discuss how retailers can maximise their chances of success on Amazon.
The health industry is facing one of its greatest moments of consumer change. In this blog we explore how consumer healthcare companies are using data to innovate and enhance the customer experience.
The CPG industry has enjoyed a period of reliable growth in recent years, but the landscape is starting to change: opportunities are arising, and gaps in the market are emerging. In this blog we explore how D2C brands have already made moves to fill the ever increasing gaps in the market.
With access to more data than ever before, many performance marketers will claim to know the audiences, keywords, creative executions and user journeys that best work for their brand and audience. They know how their campaigns perform in real time, and many will claim that they have complete visibility over exactly what is driving their sales – and at a very granular level. But is that view accurate?
Having discussed the business challenges and opportunities for 2019 in our inaugural advisory board, the key theme on everyone's minds was the need for organisations to embrace digital. From organisational structure to data, we discussed how to overcome challenges and exploit opportunities.
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