14 Jun 2019

Why Great UX Is Essential to Business Success

Ensuring an effective user experience is critical to both acquiring and retaining quality customers. Find our more in our latest lessons on UX.

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15 Apr 2019

A Digital Transformation Project Lacking Any Thought for Your Customer Will Be Your Most Expensive Mistake

You don’t only sell your product, you sell the experience that surrounding the entire transaction. As customers have become more demanding, retailers must understand their customers needs, which will help bring loyalty back to life.

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15 Apr 2019

The Future of Retail Happened Only This Morning. Again.

With a consumer shift towards online shopping and new stores launching, traditional brick and mortar stores begin to show cracks. The ones that will survive are those that can successfully monitor and react to changing consumer behaviour.

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15 Apr 2019

Are You Having the Wrong Conversation About Subscription Business?

The subscription eCommerce market grew by more than 100% every year since 2013. But how should retailers and CPG companies approach this new trend of subscription models and D2C services?

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12 Apr 2019

The Crucial Lesson Western Brands Can Learn from China's Growth

Three decades of double-digit growth and social transformation means China’s status as a global social, cultural and economic powerhouse can’t be questioned. But, what can Western brands learn from China's impressive growth?

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10 Apr 2019

How to Reach the 500 Million Consumers Who Can't See Your Social Media Strategy

China has a huge consumer market that don't have access many western platforms, so can't interact with your online marketing activity. China has its own version of powerful social media platforms that you may not be covering in your current global social media strategy.

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11 Feb 2019

Ch-ch-ch-ch-changes! The Impact of the Digital Revolution on the European Media Landscape

The European media landscape, largely impacted by the digital revolution, has evolved into a dynamic and challenging marketplace. But what are they main changes that marketers need to take note of?

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5 Feb 2019

Shopping Festivals: The Backbone of China’s eCommerce

Chinese New Year marks the date of one of the many 'shopping festivals' that will take place in China this year - the biggest of which will rake in more than Black Friday, Cyber Monday and Prime Day put together. But what are these so-called 'shopping festivals'? And why have they become so popular?

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31 Jan 2019

Getting It Right on Amazon

As the growth of eCommerce marketplaces continues apace, success on the platform is becoming ever more important. In this blog we discuss how retailers can maximise their chances of success on Amazon.

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30 Jan 2019

Consumer Healthcare: The Healthcare Revolution

The health industry is facing one of its greatest moments of consumer change. In this blog we explore how consumer healthcare companies are using data to innovate and enhance the customer experience.

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23 Jan 2019

The Threat of the D2C Disruptor

The CPG industry has enjoyed a period of reliable growth in recent years, but the landscape is starting to change: opportunities are arising, and gaps in the market are emerging. In this blog we explore how D2C brands have already made moves to fill the ever increasing gaps in the market.

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11 Jan 2019

Performance Marketing: Delivering Real World Results vs. Simple KPIs

With access to more data than ever before, many performance marketers will claim to know the audiences, keywords, creative executions and user journeys that best work for their brand and audience. They know how their campaigns perform in real time, and many will claim that they have complete visibility over exactly what is driving their sales – and at a very granular level. But is that view accurate?

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