eCommerce
Is a D2C Commerce Model Right for Your Legacy Brand?
D2C, a commerce model where the manufacturer of a product is also the retailer, is not a fad, but a …
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Digital Skills
How Enterprises Upskill their Employees to Achieve Digital Transformation
To remain competitive, digital transformation is essential. But what does successful digital transfo…
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eCommerce
10 Analytics Tools that Can Help you Stay on Top of your eCommerce Game
In today's increasingly competitive eCommerce landscape, CMOs and eCommerce directors need to make s…
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eCommerce
All You Need to Know About Social Selling: A Comprehensive Guide
Social selling has emerged as a powerful strategy for businesses across all sectors, including B2C, …
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Martech & Personalization
How AI can Affect your Digital Marketing Campaigns
It's one of the fastest technological shifts we've ever seen. AI tools are having their moment, and …
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Pharma & Healthcare
Leadership Skills that will Shape Pharma Transformations in 2023
Pharma is undergoing unprecedented change. Technology advances like artificial intelligence (AI) and…
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eCommerce
The New Normal in eCommerce Pricing & Trade Promotion Management
Have you ever wondered why some of your products sell super and others don’t? Well, it probably has …
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Pharma & Healthcare
5 Examples of Digital Pharma Disruption
Succeeding at digital transformation requires a dedication to change, particularly when it comes to …
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Pharma & Healthcare
Are your Product Launch Campaigns for Pharma & Healthcare Delivering Ultimate Impact?
Having had the privilege of contributing to many country, regional and global launches, as well as w…
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Pharma & Healthcare
2023 Digital Trends in Pharma: Is your team prepared?
In 2020, investment in healthcare technology grew by 47%, reaching $51 billion. The rapid pivot to t…
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