Best eCommerce Training Course Online: What Should they Offer?

How to find the best eCommerce training course online

If you want to upskill your entire team, you need to find a course that ticks all the boxes. From custom learning pathways to the best course content money can buy. 

But sifting through what’s on offer can be exhausting. There are millions of online courses out there to pick from. You want a course that delivers true return on your investment, you want course outcomes that impact the bottom line, and you want — no, need — course content that will keep you ahead of the competitive curve.

This blog explores everything you should look for when choosing the best eCommerce training course online.

Upskilling your employees matters for you and them 

Professional development is essential for enterprise teams to remain competitive in the eCommerce industry. Why? Because this environment changes so fast. 

You spend thousands hiring the right people, but to continue getting the best out of them, you need to continue to invest in their development. 

Additionally, it’s what employees expect from their employers. According to a Gallup survey, 87% of millennials say professional career development is important to them in a job. (And millennials now make up the majority percentage in the workplace, so what they want matters).

In short - the entire workforce benefits from learning and development.

But why should you consider an online eCommerce course?

With remote access and the ability to learn in your own time, online eCommerce training provides a more practical approach to L&D for teams and individuals. 

These courses provide a comprehensive overview of the industry and teach you the necessary skills to succeed in this competitive field. What eCommerce aspects can you learn about? From eCommerce analytics best practices and category management to net revenue management and omnichannel retailing. 

An eCommerce course helps you fill in your knowledge gaps and expand the knowledge you already have.

What to look for when selecting an enterprise eCommerce training course

Let’s be honest — your list is probably as long as your arm when it comes to finding the best course for your organisation. And that’s fair enough — you want to ensure you’re investing in the best product with the best outcomes.

At the very least, you need to think about employee buy-in, the ability to measure ROI, how fresh the course content is, and if there’s a way to track and measure employee performance pre, during and post-course learning.

With that in mind, here are nine things you should look for when selecting an enterprise eCommerce training course.

1. Regularly updated course content

Sounds glaringly obvious, but you don’t want a course that’s teaching students out-of-date eCommerce strategy or archaic concepts. The eCommerce industry moves fast, so you need a provider that is on top of everything eCommerce.

As you’re weighing up course provider options, check how often they update and re-shoot the video content. 

2. Learner and programme engagement levels

You want tangible results, and the best indication of what to expect is by reading an unbiased analysis of the course provider and its content. Check out Google reviews or trusted review and comparison platforms like Comparably or G2.

Next, you’ll want to understand the value the course will add to your organisation. Read course case studies to find out how its helped others. 

Find out what the percentage of knowledge increase is for each course. This is a powerful statistic and can help you make an informed decision about the provider. 

3. Easy technical integrations

If you have your own learning management system(LMS) or learning experience platform (LXP), you might want to consider a course provider that can plug seamlessly into your tech stack. Or, perhaps you’re looking for a solution you can log into and access independently of your stack?

Whichever option you’re looking for, find a provider that offers you flexibility when it comes to integrated learning.

4. Language accessibility is crucial

Thinking of opening offices in multiple countries? Or maybe these plans are on the horizon? If your offices span other territories, you need to make learning accessible to all employees, and that means finding a provider that can translate course content. 

A platform that offers multilingual course translations is a winner for large enterprises looking to upskill teams across the globe.

P.S. Circus Street currently translates content into 12 languages, including traditional and simplified Chinese, French, Spanish, and Italian.

5. Engaging course teachers

You can't expect employees to tune in to lacklustre, monotone teachers. You need energetic and engaging course tutors.

Checking out the content is one thing, but screening the course teachers can easily be overlooked. Could you listen to their voice on repeat? Is their teacher style appealing to a mass audience?

The course content is important, yes, but how it's delivered matters just as much. Make sure you take advantage of any demos or free trials the course provider offers so you can see a sample of the course in action.

6. Easily digestible lessons

If you can log in and consume bite-sized lessons, there's more chance of learners sticking around and completing the course. That's why you should look for a course that chops up course material, so it's easily digestible.

In eCommerce, there's a lot to learn. With aspects changing so fast, learners need to be able to grasp new eCommerce concepts quickly and easily. And bite-sized lessons are a great way to do that — anywhere in the region of 10 to 30 minutes is a good guide.

7. The ability to tailor learning pathways

Accessing highly relevant course content is key to increasing learner engagement and improving the chances of success. By working with a course provider that takes the time to understand your goals, they can build custom learning solutions at a team or individual level. 

Following a content learning pathway helps spur the learner on as they’re only learning things that add value to their job role. Imagine sitting through a video about how eCommerce works when you already have that knowledge — pointless!

8. Look for proof of learning 

How do you prove that investing in the course in the first place has been worth it? By auditing your learners throughout their journey — you don’t want to part with cash unless you can measure true ROI.

So a programme that enables you to do this is essential. 

With the help of smart auditing tools, you can prove course impact in skill set, mindset, and behaviour. At Circus Street, learners are audited at the beginning and end of their learning experience, so we can show you, in black and white, the difference it has made to your business. 

Ultimately, you need a course programme that grows with you 

You’ll never find a solution that offers a ‘one-size-fits-all’ approach. Instead, you need a course that can tailor its learning pathways on an individual and team level.

So, work with a training provider that can:

• build custom learning pathways
• strengthen your team's collective and individual knowledge into the future
• turn you into a super heavyweight in your industry

…wouldn't you be a little bit curious to see what that would look like? 

We’ve created a handy checklist to help you find the best eCommerce training course for you.

Download the checklist below.