How to make your eCommerce business successful on a global scale
Jan 2 2023 5 min read
One of the most popular growth strategies for eCommerce businesses is expanding into new markets. eCommerce growth is forecast at 10.4% in 2023, so you don’t want to miss out on being part of the action.
If you’re wondering how to make your eCommerce business successful on a global scale, you’ve come to the right place. We give you all the tips for adapting to customer needs, adopting new strategies and keeping your finger on the pulse of the ever-changing eCommerce environment.
1. Consider global partnerships
If you’re venturing into new, unfamiliar territories, then the help of a global partner can go a long way. Partnering with global marketplaces such as Amazon holds many benefits, as you can capitalize on their expertise and skills that you might not currently possess.
This partnership allows your eCommerce business to access a large customer base with a pre-established level of trust and existing logistics, saving you time and money in the initial stages.
Use this approach to test the water and expand your global success without risking significant investment or structural change. Once you know the region and understand what makes it tick, you can branch out as a standalone entity.
2. Omnichannel is the answer
We’ve said it before, and we’ll say it again — an omnichannel approach holds boundless opportunities for eCommerce businesses looking to expand. Are you wondering how to make your eCommerce business successful? Omnichannel is one of the best places to start.
To bring you up to speed, omnichannel is a seamless retail experience for the customer, no matter the channel, physical or virtual. For example, a customer could start their purchase in-store by seeing the product in the flesh before reading reviews, finding the best price and completing the purchase online.
When considering global growth and success, if you already operate an omnichannel approach, it’ll be much easier to target new customers in different ways, increase customer reach and enhance customer engagement. It also gives you more flexibility to adapt to new situations and challenges as you learn about new markets and expand.
3. Optimize your platforms
Achieving global success won’t happen overnight. It’ll take time, dedication and adjustments to help you reach your eCommerce goals. However, some starting points will help you build the proper foundation for growth.
Optimizing your platforms is essential. As you expand into new markets, you’ll need to take different languages, browsers, social media channels, payment methods and platforms into account. Make sure you’re prepared. Having a mobile-first focus is also important. Mobile transactions are expected to account for over 44% of eCommerce sales by 2025, so optimizing your website to be mobile-friendly will ensure you’re ahead of the game.
4. Build a global marketing strategy to match
It’s not as simple as rolling out your eCommerce business in new territories and hoping for the best. You’ll need a robust, customer-centric marketing strategy to help generate awareness and propel growth.
Here are some tactics to get you started:
- Understand how your marketing should differ: Depending on the region you’re exploring, your marketing tactics may need to dramatically change from what you’re used to. Understand your new customers and what makes them tick. Then, deploy the marketing strategy to match.
- Make it personal: Personalization can increase your sales dramatically. 99% of marketers say personalization helps advance customer relationships. Don’t ignore it.
- Brand awareness campaigns: Generating brand awareness will be crucial in the early days of your expansion. Brand awareness campaigns can help to get your name out there and establish your business in new markets.
- Utilise social media: Whether paid ads or territory-specific accounts, social media is a big player in eCommerce success.
5. The power's in the data
Businesses must recognize the power of data As an eCommerce business, you’ll already be well versed in the volume of data you’re collecting, but it’s just as important to analyze the numbers and delve deeper into the details.
Data analytics and insights will be invaluable for your eCommerce business's global success What’s working? What isn’t working? Are there any growth opportunities? What should you be scaling back?
Breaking down the data and drawing insights early in the process will allow you to make adjustments and improvements that lead to sustainable growth.
6. Strengthen your infrastructure
One of the biggest challenges of global eCommerce growth is keeping up to date with the constant changes, developments and new technologies. Staying ahead of the curve requires your eCommerce teams' innovative, forward-thinking mindset.
Investing in your teams and infrastructure will enable you to spot trends more quickly, adapt to new processes faster and predict changing customer needs. But how do you get to this point?
Exploring training and development is a good place to start. With the right digital skills, your teams can use innovative strategies and technologies to help you reach success on a global scale.
eCommerce success made easy
There’s no time like the present — start your eCommerce training today. At Circus Street, we deliver impactful digital skills training that keeps your teams ahead of the curve. Why not start with our eCommerce course? It covers all the basics, trends and developments you can recreate in your global strategies.
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