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Lessons in this course

Ad Tech Essentials

Leveraging the tools, technologies and trends

Lesson trailer

HubSpot Video

About the course

In order to leverage the huge opportunities of digital advertising and stand out in a crowded media landscape, advertisers need to master a range of evolving tools and techniques. Our ad tech training delivers the essentials of buying, managing and measuring digital advertising, providing knowledge on how to leverage tools and services to execute successful campaigns.

Your teams will…

  • Appreciate the fundamentals of buying advertising and measuring campaigns
  • Develop knowledge on important trends within adtech
  • Have better conversations both internally and with agency partners on ad tech opportunities

Beneficial for


Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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Related Courses

Highly effective courses are just one part of our process.

We take a full-circle approach. To learn more about how we build, plan and launch programs, check out our process.