Ad Tech Essentials

Lessons in this course

Ad Tech Essentials

Leveraging the tools, technologies and trends

Lesson trailer

About the course

In order to leverage the huge opportunities of digital advertising and stand out in a crowded media landscape, advertisers need to master a range of evolving tools and techniques. Our ad tech training delivers the essentials of buying, managing and measuring digital advertising, providing knowledge on how to leverage tools and services to execute successful campaigns.

Your teams will…

Appreciate the fundamentals of buying advertising and measuring campaigns
Develop knowledge on important trends within adtech
Have better conversations both internally and with agency partners on ad tech opportunities