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Brief Writing Best Practice

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Brief Writing Best Practice

The essential components of effective brief writing

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About the course

A good brief keeps both client and agency focused on outcomes. This lesson unpacks the briefing process. It outlines the vital components and the actionable steps involved, providing a framework for the business results you need.

Your teams will…

  • Have better conversations with agency partners
  • Recognize the value of a brief and when to use it
  • Identify common briefing challenges and ways to solve them

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