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Lessons in this course

Segmentation Essentials

Improving targeting & engagement using consumer data

Segmentation Best Practice

Supporting business objectives & measuring success

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About the course

With so much data available, brands can’t afford to treat all consumers the same way. Segmenting them effectively into groups that share certain characteristics not only helps to understand them better, and improve the efficiency of marketing tactics - it’s also crucial to improving sales, loyalty and customer service.

Your teams will…

  • Feel more confident in understanding and applying consumer segments
  • Understand the various types of data and technology solutions involved in segmentation

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