Skip to content
circus street logo
Free Trial

Lessons in this course

Segmentation Essentials

Improving targeting & engagement using consumer data

Segmentation Best Practice

Supporting business objectives & measuring success

Lesson trailer

HubSpot Video
 

About the course

With so much data available, brands can’t afford to treat all consumers the same way. Segmenting them effectively into groups that share certain characteristics not only helps to understand them better, and improve the efficiency of marketing tactics - it’s also crucial to improving sales, loyalty and customer service.
 

Your teams will…

  • Feel more confident in understanding and applying consumer segments
  • Understand the various types of data and technology solutions involved in segmentation
 

Beneficial for

Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

Contact Us Here
4.5

Average rating out of 5

100
%

Average increase in knowledge

Related Courses

Highly effective courses are just one part of our process.

We take a full-circle approach. To learn more about how we build, plan and launch programs, check out our process.

curved