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Building First-Party Data

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Building First-Party Data

How can consumer insights be leveraged effectively?

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About the course

Collecting data directly from consumers is key to understanding their behaviors, and meeting their needs and preferences. With ongoing disruption to audience targeting capabilities, it’s crucial to understand the sources and applications of this first-party data - and how it can be leveraged to generate business insights.

Your teams will…

  • Be prepared to discuss first-party data collection and usage
  • Have better conversations around opportunities offered by first-party data

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