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Lessons in this course

Martech Essentials

Martech Essentials

Lesson trailer

HubSpot Video

About the course

Investment in martech boosts profitability and innovation and it’s becoming more difficult for modern businesses to succeed without it. This course focuses on the increasing value it provides across the board from understanding customers and managing workflow to planning and executing campaign strategies.

Your teams will…

  • Gain a better understanding of Martech and its component parts
  • Understand the different ways that Martech impacts a business
  • Grasp how to assess your business’ Martech areas of strength and weakness

Beneficial for


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