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Lessons in this course

Brief Writing Best Practice

The essential components of effective brief writing

Lesson trailer

HubSpot Video
 

About the course

A good brief keeps both client and agency focused on outcomes. This lesson unpacks the briefing process. It outlines the vital components and the actionable steps involved, providing a framework for the business results you need.
 

Your teams will…

  • Have better conversations with agency partners
  • Recognize the value of a brief and when to use it
  • Identify common briefing challenges and ways to solve them
 

Beneficial for

Marketing

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