B2B eCommerce

Lessons in this course

B2B eCommerce Essentials

A customer-centric approach to unlocking growth opportunities

B2B eCommerce Best Practice

Using data and technology to optimize customer experience

Lesson trailer

About the course

With B2B buyers looking for greater convenience and more personalized service, the opportunities and challenges around B2B eCommerce are clear. These courses focus on the design and delivery of a B2B eCommerce offering fit for purpose. B2B eCommerce should follow similar principles to driving B2C eCommerce, namely understanding shoppers, overcoming barriers to purchase, and addressing shoppers’ needs throughout their path to purchase.