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AI for Marketing Best Practice

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AI for Marketing Best Practice

A guide to planning for and optimizing AI use

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About the course

Artificial Intelligence (AI) driven solutions are profoundly transforming the marketing landscape, providing a powerful toolkit that marketers can leverage to enhance their effectiveness. From insight generation to hyper-personalization and media campaign optimization, it's time to embrace this powerful technology.

Your teams will…

  • Identify where AI can be used in day-to-day marketing
  • Appreciate how to leverage AI to enhance marketing capabilities 
  • Define how to measure the success of AI use


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