In this lesson, we’ll take a look at the US Media Marketplace; how digital has significantly transformed the media landscape, and the radical steps that traditional models and legacy players have taken to adapt to these changes. Gain valuable insights into US audiences, and which media channels are the best way to reach them. Get up to speed with the state of planning and buying advertising in the US, and how ad blocking, ad fraud and data privacy all need to be considered before you get stuck in.
In this lesson you will learn:
- Which media channels are the best way to reach US audiences
- How digital has transformed the media landscape
- About the state of planning and buying in the US
- How ad blocking, ad fraud and data privacy will affect your marketing strategy