Unilever created a training program that is increasing digital capability and delivered data driven results across their 80 marketing regions.
Matt Pritchard
VP of Digital Marketing
Matt Pritchard, VP of Digital Marketing at Campbell Soup Co., on how Circus Street helped Campbell's upskill their marketers and develop their digital capability, readying them to face a new digital landscape.
Stuart Garvie
CEO GroupM Canada
Stuart Garvie, CEO of GroupM Canada, on how Circus Street is helping GroupM Canada upskill their marketers and build a common language across their agencies.
“We’re seeing a large shift in understanding within the company, especially when dealing with our agencies, we are now asking the right questions rather than letting our agencies lead the conversation when they are discussing certain terminology.”
“We wanted our staff to become more knowledgeable, more poised and in a great place to tackle the most exciting and fast evolving market we have ever seen.”
“The Circus Street modules help develop and enhance my knowledge on how the consumers in this new world are searching for and buying products. We will be able to accelerate growth by reaching more operators using digital with the knowledge acquired by the modules.”
“This is the best and most relevant course I have undertaken in the last couple of years.”
“Circus Street is much more interesting than any other online training I have done and having a better understanding of this field is really important at Sky at the moment.”
“Selling cross-platform solutions of spots, VOD, digital display and sponsorship, I really need to have an understanding of how they all work. Working through Circus Street has given me this foundation of knowledge so that I can be much more confident in my negotiations with agencies and clients, ensuring that I secure the best possible deal.”
