Social Selling

Learn about:

Social selling is about more than just jumping on a social media platform and shouting about your latest products. Digital is impacting every aspect of the buyer journey, and your selling approach needs to complement these changes - providing answers where your prospects are asking questions. A considered social selling strategy takes into account who your audience is, which platforms they use, which content they engage with and how all of this can be used to build a long-term relationship with contacts.

By the end of these lessons you will understand:

  • The value of a social strategy - both for individuals and for the business
  • The best practices associated with reaching and engaging your target audience
  • The impact that different formats and styles of post can have on the message you put across

Lesson Overview

Lesson 1

Optimising Your B2B Sales Approach With Social Media

An introduction to social selling - considering what it is, why it’s come about and how it can impact everyday sales tactics.

In this lesson you will learn:

  • Why salespeople have to understand today's changing buyers journeys
  • How to recognise the commercial value or a long-term social selling strategy
  • How to optimise a profile for social selling

Lesson 2

Leveraging Social Platforms to Engage & Differentiate

In this lesson, we explore the practical side of social selling, learning how to reach and engage your audiences, and differentiate yourself from the competition.

In this lesson you will learn:

  • How to reach your target audience on social media platforms
  • The differences between the major social platforms and how they can be used for social selling
  • How to focus your efforts on engaging with leads, rather than just selling