Social Selling

Learn about:

Social selling is about more than just jumping on a social media platform and shouting about your latest products. Digital is impacting every aspect of the buyer journey, and your selling approach needs to complement these changes - providing answers where your prospects are asking questions. A considered social selling strategy takes into account who your audience is, which platforms they use, which content they engage with and how all of this can be used to build a long-term relationship with contacts.

By the end of these lessons you will understand:

  • The value of a social strategy - both for individuals and for the business
  • The best practices associated with reaching and engaging your target audience
  • The impact that different formats and styles of post can have on the message you put across

Lesson Overview

Lesson 1

An introduction to social selling - considering what it is, why it’s come about and how it can impact everyday sales tactics.

In this lesson you will learn:

  • Why salespeople have to understand today's changing buyers journeys
  • How to recognise the commercial value or a long-term social selling strategy
  • How to optimise a profile for social selling

Lesson 2

In this lesson, we explore the practical side of social selling, learning how to reach and engage your audiences, and differentiate yourself from the competition.

In this lesson you will learn:

  • How to reach your target audience on social media platforms
  • The differences between the major social platforms and how they can be used for social selling
  • How to focus your efforts on engaging with leads, rather than just selling