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Social selling is about more than just jumping on a social media platform and shouting about your latest products. Digital is impacting every aspect of the buyer journey, and your selling approach needs to complement these changes - providing answers where your prospects are asking questions. A considered social selling strategy takes into account who your audience is, which platforms they use, which content they engage with and how all of this can be used to build a long-term relationship with contacts.

In this lesson you will learn:

• Why salespeople have to understand today’s changing buyer journeys
• How to recognise the commercial value of a long-term social selling strategy
• How to optimise a profile for social selling