Social in China

Learn about

China’s size and economic development positions it as a marketplace rife with opportunity, and its burgeoning middle class has brought with it a new generation of eager and sophisticated shoppers, whose buying habits are greatly informed, encouraged and facilitated by social media platforms. So, in this lesson, we’ll take a look at China’s social media landscape: seeing how it differs from what can be found in the West, and how eCommerce is deeply woven into its functionality.

In these two lessons you will learn:

  • Which social media platforms and audiences are driving consumerism in China
  • How Western brands have used social media to win over Chinese audiences on their home turf
  • The influence Key Opinion Leaders have over shopping behaviour, and the importance of nurturing real relationships with Chinese consumers 

Lesson Overview

Lesson 1

A close look at China's social media landscape: seeing how it differs from what can be found in the West, and how eCommerce is deeply woven into its functionality.

In this lesson you will learn:

  • How to compare social media and it's influence in China with social media in the West
  • About the audiences that are driving consumerism in China
  • About China's key social media platforms
  • How to recognise the role of Key Opinion Leaders play in influencing customer behaviour

Lesson 2

An exploration of Chinese social media in action, taking a look at how it's being used by western brands to win over Chinese Audiences on their home turf.

In this lesson you will learn:

  • About how Western brands have found success in China
  • How WeChat, Weibo, and Key Opinion Leaders can be used to promote your products and build your brand
  • About how WeChat and Weibo dashboards can help you measure success
  • How to recognise the importance of nurturing real relationships