China’s size and economic development positions it as a marketplace rife with opportunity, and its burgeoning middle class has brought with it a new generation of eager and sophisticated shoppers, whose buying habits are greatly informed, encouraged and facilitated by social media platforms. So, in this lesson, we’ll take a look at China’s social media landscape: seeing how it differs from what can be found in the West, and how eCommerce is deeply woven into its functionality.
In this lesson you will learn:
- How to compare social media and its influence in China with social media in the West
- About the audiences that are driving consumerism in China
- About China’s key social media platforms
- How to recognise the role Key Opinion Leaders play in influencing customer behaviour