Sales Analytics

The Benefits of a Data-Driven Sales Approach

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In this introduction to sales analytics, we consider why this branch of data science is invaluable to sales and business leaders and how it can help them achieve their strategic goals. We examine how collecting and crunching the right data can facilitate accurate forecasting, enable better pricing decisions, and help sales teams become more effective overall.

In this lesson you will learn:

  • How businesses can benefit from a data-focused approach within the sales function
  • Why businesses should place importance on identifying and predicting trends within sales
  • How to use forecasting and predictive analytics to optimise sales processes
  • The importance of setting clear goals and well-defined KPIs for sales