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When looking for an item online, what actually convinces you a product is exactly what you’re looking for? In this lesson, we explore product content: the information on a site that accompanies a product listing and does the job of telling customers exactly what a product is, and - hopefully - persuades them to make a purchase.

Done well, product content will make you money, but if it’s done poorly, it can send customers to your competitors - so it’s essential to get right!

In this lesson you will:

• Learn about the various types of eCommerce product content and best practices for using them
• Understand how different types of product content can be used to influence customers’ decisions