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Customer expectations are on the rise, and it’s becoming all too easy for many of today’s retailers to fall short of them. But, there is an answer: Omnichannel. You may have heard of it already, and it can sometimes feel like a buzzword - often said, rarely understood...but that stops today! In this set of lessons, you’ll really get to know what omnichannel retailing is and why it’s come about, how to approach creating a strategy for your business, and how to tackle the various challenges along the way.

Lesson Overview

Lesson 1

Omnichannel Essentials:
Why Is Omnichannel the Answer to Rising Consumer Expectations?

Learn what omnichannel retailing is all about, how it differs from the retailing strategies that came before it, and why it’s the answer to rising customer expectations.

In this lesson you will learn:

  • The difference between omnichannel retailing and preceding retail strategies
  • Why omnichannel retailing is essential
  • The key features of omnichannel retailing

Lesson 2

Omnichannel Strategy:
Implementing Omnichannel Touchpoints Across the Consumer Journey

Gain a deeper understanding of the customer journey and how to implement omnichannel services and features that cater to your customers.

In this lesson you will learn:

  • About the different steps and touchpoints within the customer journey
  • About how brands can meet customer needs across each stage of the customer journey
  • The different services and features that can work to create an omnichannel retail experience

Lesson 3

Omnichannel Best Practice:
What Does Success Look Like in Omnichannel Retail?

Learn how you might actually implement omnichannel retailing across your business, the challenges associated with it, and how other companies are making strides in this area.

In this lesson you will learn:

  • The challenges associated with implementing an omnichannel retailing strategy
  • The key considerations that need to be made before getting started with omnichannel retailing
  • About how other businesses are beginning to adopt omnichannel retailing