Mobile

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To successfully reach your customers on mobile devices, you need to really understand their behaviour, recognise how the needs of your audience differ depending on the device they’re using and deliver an experience that entertains and delights. In short, you'll need to adopt a ‘mobile mindset’.

You can then use this to shape your marketing strategy, learning how to make the most of the technology available to get your message in front of customers at the most opportune moment.

Lesson Overview

Lesson 1

Mobile Mindset

In this lesson we consider what it means to have a ‘mobile mindset’, looking at how understanding your users’ needs should shape your entire mobile strategy.

In this lesson you will learn:

  • The key differences between user behaviour on desktop and mobile devices
  • To identify some of the advantages and disadvantages of developing a mobile app
  • The importance of privacy and security when reaching consumers on mobile

Lesson 2

Mobile Marketing

This lesson explores the vast opportunities for marketing on mobile, and looks at building a strategy to help you reach your customers in their moment of need.

In this lesson you will learn:

  • About the main mobile ad formats available to advertisers
  • About the opportunities offered by QR codes, NFC technology, SMS and push notifications
  • The challenges of cross-device tracking and the factors that can improve targeting capabilities
  • To understand the importance of tracking performance and optimising your activity