The internet has reinvented how consumers shop today and brands and retailers need to be geared to meet the needs of a hyperconnected, busy, savvy consumer. Best practice merchandising for eCommerce is a pivotal part of a marketing strategy that aims to gain, engage and convert customers online. This lesson looks in detail at five key areas to focus on: on-site search, site browse, site content, personalised recommendations and discounts & promotions.
In this lesson you will:
- Understand what best practice looks like within merchandising for eCommerce
- Identify where and how the use of key merchandising tactics can boost eCommerce success