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It’s increasingly important that businesses reach out to make - and maintain - personal connections with customers across the entirety of their experience of their business. It’s a tall order, and so, in this lesson, we focus on how martech can help; looking at some examples of what you’d hope to achieve through your marketing efforts, and exploring how the technology can help make it happen when it comes to planning, executing and measuring campaigns.

In this lesson you will learn:

  • To gain an understanding of what ‘martech’ consists of, and what it’s used for
  • To identify how different tech tools can improve your marketing efforts, depending on your overall objectives