Ratings and reviews are everywhere - and there are huge opportunities available to the businesses that can really make the most of them. Here we look at why customers hold ratings and reviews in such high regard and what businesses can do to maximise the visibility of them, before taking a quick look at how to measure the overall impact they’re having on your wider business objectives.
In this lesson you will learn:
- Why people look for ratings and reviews when making purchase decisions
- Where along the path to purchase ratings and reviews can be placed to have the greatest impact