Learner engagement has the power to make or break your L&D efforts. In fact, 42% of organizations experienced an increase in income after introducing eLearning, highlighting just how much of an impact training can have on your business.
Expected to reach a $402 billion market value by 2025, the learning and development industry shows no signs of slowing down. But when it comes to training, it’s not just about picking your program, rolling it out and hoping for the best. Much of your L&D strategies' success relies on one factor — learner engagement.
Learner engagement is about consuming the content and making it stick. It can help you enhance and expand your organization’s skillset worldwide. The bigger picture? Increased productivity and profitability, achieving those all-important goals.
So why does learner engagement matter for L&D professionals?
In this resource, we’ll take you through what learner engagement is, why it’s important and how to make it a key focus for success. If you invest in engaging your learners now, you’ll reap the benefits in the future.
💡Did you know that a recent survey found companies that invested in training have up to 218% higher revenue per employee?
What is learner engagement?
Grasping what learner engagement means is half of the battle. Although you may already be well-versed in the term, what does it actually mean for your organization? It’s far more than just getting your employees to do the training.
Learner engagement represents an individual’s interaction with learning, enhancing the effectiveness of the knowledge consumed.
Learner engagement means different things for different businesses. While there are many universal approaches, there’s no one-size-fits-all formula, so you’ll need to investigate and nurture your learner engagement strategies and goals.
The cognitive level.
How employees engage with and retain the learned information.
The emotional level.
How employees relate to the information and can use it in their daily roles.
How committed an employee is to the training. Are they completing modules and succeeding at quizzes?
The benefits of engaged learners.
Now you know how learner engagement can impact your employees, you’ll be intrigued to find out the benefits engaged learners hold for your organization. The answer? The benefits are (almost) limitless.
The general consensus from experts, training providers and L&D departments is that learner engagement contributes towards upskilling, motivating employees, improving productivity and increasing retention, all of which positively impact the bottom line — your profits.
To help you get an understanding of just how impactful training and learner engagement are, here are some stats to prove it.
94% of employees would stay at a company longer if there’s an investment in their learning and development
80% of employees say training opportunities help them feel more engaged at work.
74% of companies say knowledge sharing can improve productivity by up to 40%.
Companies with engaged learners enjoy up to 24% higher profit margins.
But perhaps one of the biggest benefits of engaged learners is the culture it creates — one of continuous learning, knowledge sharing, growth and collaboration. Investing in the right learner engagement strategies, platforms and initiatives allow your employees to enhance their skills and professional development. This only benefits your organization, with employees investing their new-found skills and motivation into their roles at your company.
Creating a learner engagement strategy.
To ensure truly impactful learner engagement, it needs to feature throughout your efforts and even have a dedicated strategy. The best learner engagement strategies cover everything from learning style to the objectives set, keeping the end goal in mind.
To get you started, here are some key areas to consider in your learner engagement strategies:
Should it be in-person, online or blended?
Does the learning foster a culture of innovation, knowledge sharing and continuous improvement?
Can it be customized? Is it interactive? Is it creative?
Learning is constantly evolving and growing. Does your strategy move with the times? Consider things like gamification to enhance engagement rates.
Embed the learning.
Make sure whatever approach you take focuses on making the knowledge stick.
Measure the results.
You’ll never truly understand whether your strategies have the desired effect if
you don’t measure the results.
Engaging learners in the online environment.
💡 Online learning is the way to go — 79% of L&D professionals expect organizations to spend more on online training.
While increasing engagement overall is a fundamental driver for many global L&D departments, getting employees engaged with online learning is a challenge in itself. Although online learning has many benefits, it can be easy for employees to switch off, skip through the content or not absorb the information given.
In a technology-driven world, internet users are experiencing digital fatigue. Your employees may already spend most of their day in front of a laptop, phone or screen, so getting them invested and engaged in online learning can be challenging.
But while online learning may face its hurdles, there are so many opportunities that make it a preferred L&D route to take. It’s just about harnessing the power of online learning to your benefit rather than choosing the cheapest and simplest platform.
Many of the ways of engaging the online learner cross over with the considerations of your learner engagement strategies, as we discussed above. The quality of the content, technology, topics, communities and more will impact how engaged your learners are online. And remember, it’s as much about embedding the knowledge as it is about delivering it.
📚 Want a deeper understanding of how to engage online learners? We’ve given all our tips and tricks in this useful blog. See which works best for you!
Why is learner engagement so important to Circus Street?
At Circus Street, we understand the importance of learner engagement. That’s why it’s a fundamental building block of our platform, ensuring engagement is incorporated at every stage. From building your strategy and rolling out the content to embedding the knowledge and measuring the results, we’re dedicated to getting the best results for you and your company.
While there’s a whole host of reasons why we’re leading the market when it comes to learner engagement, here’s a snapshot of why and how we make it a focus:
100+ courses to choose from.
89% lesson completion rate.
64% average increase in knowledge per lesson.
Delivering learning in 150+ countries.
We embed the knowledge.
Dedicated account managers.
An extension of your L&D team.
A proven process.