Influencer Marketing

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In recent years, influencer marketing has had a huge and unequivocal impact, rapidly changing - if not transforming - both consumer behaviour and the way that brands do business. In these lessons, we take a glance back at where this type of marketing first began, and figure out why it’s thriving today. We identify the different kinds of influencers and where they can be found, and appreciate the positive outcomes it can bring to your business. But, it’s one thing to talk about something, and another thing to actually do it, so we'll also explore how you can get your own influencer marketing campaign up and running.

By the end of these lessons you will learn:

  • What influencer marketing actually is, whose involved, and where it takes place
  • Identify influencers that can help you achieve your business goals and objectives
  • How to define an effective influencer partnership and measure its success

Lesson Overview

Lesson 1

Learn about what influencer marketing actually is, where they can be found, and what they can bring to your business.

In this lesson you will:

  • Understand what influencer marketing actually is
  • Recognise the platforms where influencer marketing can take place
  • Learn about how influencer marketing can benefit your business

Lesson 2

Learn how to get your own influencer marketing campaign up and running, and strike up an effective partnership with the best influencers for your business.

In this lesson you will:

  • Understand how to identify the right influencers for your business
  • Learn how to define a clear and effective influencer partnership
  • Understand how influencer campaign success can be measured