China is home to an eCommerce market like no other. With over 500 million online shoppers, it’s the largest eCommerce marketplace in the world. In this lesson, we begin by giving you an overview of the eCommerce landscape in China, from customer expectations to payment options. We then explore the key platforms you should consider selling through, and the key trends that are defining the marketplace. Finally, we outline some of the steps you should take to increase your likelihood of success when entering the market.
In this lesson you will learn:
- The buying habits and expectations of key audience groups in China
- About the key platforms and apps that are defining the ways Chinese consumers buy online
- How New Retail, online shopping festivals and social media are shaping eCommerce in China
- The steps you should take to ensure a smooth entrance into eCommerce in China