Digital Marketing Strategy

Learn about:

‘Strategy’. It’s a concept often associated with politics, sport, or the military - a plan of action designed to achieve a long-term, overall objective. But, it’s absolutely essential to business too. A well-considered strategy will give you direction and purpose and can radically increase your chances of having a meaningful business impact. So, in this set of lessons you'll learn about why a strategy is so important and what it will take for your business to create one, and you'll explore some techniques and top tips that will help to ensure that your strategy is the best it can be.

By the end of these two lessons you will understand:

  • The importance of developing a strategy
  • How to gain a deeper understanding of your business and your audiences
  • The different marketing tactics and channels available to you
  • How to test and optimise your campaigns

Lesson Overview

Lesson 1

Digital Marketing Strategy Essentials:
The Core Components of a Successful Marketing Strategy

In this lesson, we examine what a digital marketing strategy is, why it's so important and explore the fundamentals of planning a strategy that meets your overall business objectives.

In this lesson you will learn:

  • About the importance of developing a strategy with clear goals and KPIs
  • How to better understand both your business and customers
  • About the different marketing tactics available
  • How you might measure the effectiveness of your marketing

Lesson 2

Digital Marketing Strategy Best Practice:
Developing a Winning Strategy for Your Business

An exploration of different best practice techniques and top tips that will help to ensure that your strategy is the best it can be.

In this lesson you will learn:

  • About the different frameworks for carrying out a situational analysis
  • About some of the different techniques that can be used to understand your audiences and their customer journey
  • How to test and optimise your campaigns