Video Content Best Practice

Captivating Audiences & Delivering Business Impact With Video

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Video content is consumed by audiences at an incredible rate. It can have a huge impact and it can easily be argued that it's essential for business success. So, in this lesson, we’ll discuss how video content can benefit your business and what you need to think about when you generate your own. We’ll also explore what it takes to create great video content, where video can be distributed to get it seen by audiences, and how to measure its success once it’s out there.

In this lesson you will learn

  • About the different types of video and the impact they can have on your business.
  • The channels you can distribute video content, and how to optimise it.
  • How to measure the effectiveness of your video content.