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Lessons in this course

Social Media Trends

How to leverage the landscape for your business benefit

Lesson trailer

HubSpot Video

About the course

Businesses have had huge success on social media and many argue that it’s an essential tool for business growth. This course explores emerging social media trends in five key areas: social search, social commerce, customer service, authenticity and transparency, and AI. We consider how social media trends can be applied to your brand strategy, focusing on both the business benefits and business risks.

Your teams will…

  • Appreciate key developments within the social media landscape
  • Recognize how social media trends are impacting brands & platforms
  • Feel more confident in planning social strategy and avoiding disasters

Beneficial for


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