Social Media

Learn about

Let’s face it. You probably have a good understanding of social media, and you’ll likely have first-hand experience of using it. After all, it's a key component in almost every aspect of our lives and it’s transformed the way we communicate, discover, interpret and use content and information. But, what does this mean for businesses? Well, it means that they'll have to adopt a whole new mindset, get to know the platforms their audiences use, and strategise how exactly they'll reach out to them.

Lesson Overview

Lesson 1

Social Media Mindset:
Why Social Media Is Transforming the Way We Consume Content

In this lesson we explore what it means to have a ‘social media mindset’, looking at how social media has transformed the way we consume content, and how it can be used across different areas of a business.

In this lesson you will learn:

  • How social media has transformed the way we consume content
  • The key business areas where social media can be utilised
  • The important concerns and considerations surrounding the use of social media

Lesson 2

Social Media Innovations:
Delivering Marketing Impact Across the Consumer Journey

In this lesson, we’ll discuss how you can use social media in marketing, exploring some of the leading platforms and the unique features and opportunities they provide.

In this lesson you will learn:

  • How social media can have an impact across the customer's journey
  • The different ways social media content can be generated
  • The unique features and opportunities that different platforms present

Lesson 3

Social Media Best Practice:
A Guide to Setting Effective Goals & Measuring Success

In this lesson, we’ll discuss how you should get started with social media and map out how to create a decisive and rigorous social media strategy.

In this lesson you will learn:

  • The importance of setting objectives and SMART goals
  • How to identify which platforms, features and tone of voice may be appropriate for your business
  • How you can measure your campaign’s success