Lessons in this course
About the courseRetail promotions are a tried-and-tested method of driving sales, and offer many other benefits to both consumer goods suppliers and retailers. But in the competitive and fast-moving world of eCommerce, brands must adopt an approach which ensures promotions are managed and organized to deliver a profitable return.
Your teams will…
- Have better conversations around effective trade promotion management with colleagues and retail partners
- Become more data-driven in evaluating trade promotion success
Beneficial foreCommerce and supporting functions
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