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Lessons in this course

Promotions Best Practice

Planning, managing & optimizing activities with retail partners

Lesson trailer

HubSpot Video

About the course

Retail promotions are a tried-and-tested method of driving sales, and offer many other benefits to both consumer goods suppliers and retailers. But in the competitive and fast-moving world of eCommerce, brands must adopt an approach which ensures promotions are managed and organized to deliver a profitable return.

Your teams will…

  • Have better conversations around effective trade promotion management with colleagues and retail partners
  • Become more data-driven in evaluating trade promotion success

Beneficial for

eCommerce and supporting functions

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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