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Lessons in this course

Intro to Programmatic

The data & technology powering automated advertising

Programmatic Best Practice

Achieving your objectives with personalized & optimized campaigns

Lesson trailer

HubSpot Video
 

About the course

With so many ad formats, tech components and market players involved, the world of programmatic trading can seem intimidating. But with a proper understanding of how it all works, this data-driven and automated approach can be leveraged to deliver effective, highly targeted campaigns.
 

Your teams will…

  • Identify the technologies involved in the programmatic process
  • Understand the best practice principles behind designing creative and running campaigns
  • Have better conversations about your programmatic strategy with agencies and colleagues
 

Beneficial for

  • Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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Highly effective courses are just one part of our process.

We take a full-circle approach. To learn more about how we build, plan and launch programs, check out our process.

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