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Programmatic

Lessons in this course

Intro to Programmatic

The data & technology powering automated advertising

Programmatic Best Practice

Achieving your objectives with personalized & optimized campaigns

Lesson trailer

About the course

With so many ad formats, tech components and market players involved, the world of programmatic trading can seem intimidating. But with a proper understanding of how it all works, this data-driven and automated approach can be leveraged to deliver effective, highly targeted campaigns.

Your teams will…

Identify the technologies involved in the programmatic process
Understand the best practice principles behind designing creative and running campaigns
Have better conversations about your programmatic strategy with agencies and colleagues