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Lessons in this course

Intro to Programmatic

The data & technology powering automated advertising

Programmatic Best Practice

Achieving your objectives with personalized & optimized campaigns

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About the course

With so many ad formats, tech components and market players involved, the world of programmatic trading can seem intimidating. But with a proper understanding of how it all works, this data-driven and automated approach can be leveraged to deliver effective, highly targeted campaigns.

Your teams will…

  • Identify the technologies involved in the programmatic process
  • Understand the best practice principles behind designing creative and running campaigns
  • Have better conversations about your programmatic strategy with agencies and colleagues

Beneficial for

  • Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.


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To find out more about how we build, plan and launch programs head to the process page.

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