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Lessons in this course

Intro to Programmatic

The data & technology powering automated advertising

Programmatic Best Practice

Achieving your objectives with personalized & optimized campaigns

Lesson trailer

HubSpot Video
 

About the course

With so many ad formats, tech components and market players involved, the world of programmatic trading can seem intimidating. But with a proper understanding of how it all works, this data-driven and automated approach can be leveraged to deliver effective, highly targeted campaigns.
 

Your teams will…

  • Identify the technologies involved in the programmatic process
  • Understand the best practice principles behind designing creative and running campaigns
  • Have better conversations about your programmatic strategy with agencies and colleagues
 

Beneficial for

  • Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

Contact Us Here

Related Courses

Highly effective courses are just one part of our process.

We take a full-circle approach. To learn more about how we build, plan and launch programs, check out our process.

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