Lessons in this course
About the courseWith so many ad formats, tech components and market players involved, the world of programmatic trading can seem intimidating. But with a proper understanding of how it all works, this data-driven and automated approach can be leveraged to deliver effective, highly targeted campaigns.
Your teams will…
- Identify the technologies involved in the programmatic process
- Understand the best practice principles behind designing creative and running campaigns
- Have better conversations about your programmatic strategy with agencies and colleagues
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