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Product Launch Campaigns for Pharma & Healthcare

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Lessons in this course

Product Launch Campaigns Essentials for Pharma & Healthcare

Digital planning & preparing for launch

Product Launch Campaigns Strategy for Pharma & Healthcare

Developing & applying a customer-centric approach

Product Launch Campaigns Best Practice for Pharma & Healthcare

Implementing a digital campaign roadmap

Lesson trailer

About the course

In the context of a changing launch landscape, digital campaigns are now vital to success - but there’s a lot of planning needed. From developing a customer-centric go-to-market strategy, to building cross-functional capabilities, it’s crucial to make the most of the opportunities available.

Your teams will…

  • Recognize good principles of customer-centric digital launch planning
  • Have better conversations with stakeholders and agency partners about digital launch campaign strategy
  • Feel better prepared to deliver your strategy and campaign goals

Beneficial for

Sales and Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.


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