Lessons in this course
Product Launch Campaigns Essentials for Pharma & Healthcare
Digital planning & preparing for launch
Product Launch Campaigns Strategy for Pharma & Healthcare
Developing & applying a customer-centric approach
Product Launch Campaigns Best Practice for Pharma & Healthcare
Implementing a digital campaign roadmap
About the courseIn the context of a changing launch landscape, digital campaigns are now vital to success - but there’s a lot of planning needed. From developing a customer-centric go-to-market strategy, to building cross-functional capabilities, it’s crucial to make the most of the opportunities available.
Your teams will…
- Recognize good principles of customer-centric digital launch planning
- Have better conversations with stakeholders and agency partners about digital launch campaign strategy
- Feel better prepared to deliver your strategy and campaign goals
Beneficial forSales and Marketing
Average rating out of 5
Average increase in knowledge
Highly effective courses are just one part of our process.
We take a full-circle approach. To learn more about how we build, plan and launch programs, check out our process.