Lessons in this course
About the courseIn the context of a changing launch landscape, digital campaigns are now vital to success - but there’s a lot of planning needed. From developing a customer-centric go-to-market strategy, to building cross-functional capabilities, it’s crucial to make the most of the opportunities available.
Your teams will…
- Recognize good principles of customer-centric digital launch planning
- Have better conversations with stakeholders and agency partners about digital launch campaign strategy
- Feel better prepared to deliver your strategy and campaign goals