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PPC Essentials

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Lessons in this course

PPC Best Practice

A strategic approach to effective paid search campaigns

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About the course

Investment in paid search enables businesses to achieve a range of marketing goals, not least raising brand profile and driving traffic to websites. Identifying the core components of a winning PPC strategy, this course takes a comprehensive approach to creating best practice campaigns and also covers how and where to optimize them for ongoing success.

Your teams will…

  • Appreciate the different targeting options and bidding strategies available
  • Understand how to select the tools and strategies to use for effective PPC campaigns
  • Understand how to evaluate and measure to boost continuous performance

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