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Performance Marketing

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Lessons in this course

Performance Marketing Essentials

Delivering on business objectives with data-driven marketing

Performance Marketing Strategy

A guide to creating, launching & measuring campaigns

Performance Marketing Best Practice

Managing data & continuously optimizing your efforts

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About the course

Understanding what’s working - and what’s not - is the difference between successful campaigns and a waste of time and money. With an effective approach to performance marketing in place, brands can understand how to optimize their marketing activity to meet ever-increasing consumer expectations.

Your teams will…

  • Feel more confident in understanding the performance marketing landscape
  • Ask better questions around performance marketing, and understand which choices could be most effective for your campaign
  • Understand the importance of a meticulous marketing plan

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