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Performance Marketing

Lessons in this course

Performance Marketing Essentials

Delivering on business objectives with data-driven marketing

Performance Marketing Strategy

A guide to creating, launching & measuring campaigns

Performance Marketing Best Practice

Managing data & continuously optimizing your efforts

Lesson trailer

About the course

Understanding what’s working - and what’s not - is the difference between successful campaigns and a waste of time and money. With an effective approach to performance marketing in place, brands can understand how to optimize their marketing activity to meet ever-increasing consumer expectations.

Your teams will…

Feel more confident in understanding the performance marketing landscape
Ask better questions around performance marketing, and understand which choices could be most effective for your campaign
Understand the importance of a meticulous marketing plan