Lessons in this course
Performance Marketing Essentials
Delivering on business objectives with data-driven marketing
Performance Marketing Strategy
A guide to creating, launching & measuring campaigns
Performance Marketing Best Practice
Managing data & continuously optimizing your efforts
About the courseUnderstanding what’s working - and what’s not - is the difference between successful campaigns and a waste of time and money. With an effective approach to performance marketing in place, brands can understand how to optimize their marketing activity to meet ever-increasing consumer expectations.
Your teams will…
- Feel more confident in understanding the performance marketing landscape
- Ask better questions around performance marketing, and understand which choices could be most effective for your campaign
- Understand the importance of a meticulous marketing plan
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