Lessons in this course
About the courseOften, when someone types a query into a search engine they’re signaling that they’re actively seeking a product or service. Provided your teams have the right PPC training, it’s the perfect opportunity to deliver relevant and useful messaging to consumers in their moment of need.
Your teams will…
- Recognise how PPC can be used to support business goals
- Feel more confident in researching and selecting keywords
- Understand how to test and optimize campaigns
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