Omnichannel for CPG Brands

Learn about

The connected world has brought with it an increasingly demanding consumer: one who expects frictionless, real-time and personalised experiences as they navigate a path to purchase that is only growing in complexity. Companies must meet the needs of these increasingly demanding consumers...or risk them taking their business elsewhere.

In these lessons, we explore omnichannel retailing and the different steps CPG brands need to take to facilitate this new approach. You'll learn what omnichannel is all about, the different skills and capabilities needed to adopt an omnichannel 'mindset' across the path to purchase and the different ways brands and retailers need to work together for success.

Lesson Overview

Lesson 1

Omnichannel Strategy for CPG Brands
Why CPG Brands Need To Adopt an Omnichannel Approach

Learn about the evolving world of omnichannel retail and understand why and how CPG brands should go about adopting this new strategic approach.

In this lesson you will learn:

  • About the value of embracing a consumer-centric omnichannel retail strategy
  • About the key capabilities needed to deliver a frictionless consumer experience
  • How an omnichannel approach can have an impact at each stage of the path to purchase

Lesson 2

Omnichannel Best Practice for CPG Brands:
Developing Winning Retail Partnerships in Omnichannel

A guide through the key areas of brand and retailer partnerships, exploring how to unlock opportunities, collaborate effectively and maintain a competitive advantage.

In this lesson you will learn:

  • About the key elements of an effective omnichannel joint business plan
  • About the benefits of co-developing holistic business strategies focused on shopper needs
  • About the benefits of data collaboration and how to approach your partners to discuss sharing data and insights