Off Site SEO Advanced

Learn about:

Off site SEO is a very different game today than it was even a couple years ago. Are you up to speed? As investment in content marketing has grown, and distribution of that content beyond owned websites has increased in importance, the contribution and activities of off site SEO have changed too. Gain an understanding of key off site SEO principles and techniques including the do’s and don’ts of link building.

Learn how the contribution of links to natural search ranking has changed, and the value of leveraging your content, social media & PR activities for SEO success.

By the end of these 3 lessons you will understand:

  • What links & link profiles are and why they matter
  • What techniques are used for inbound marketing
  • How to demonstrate value in off site SEO

Lesson Overview

Lesson 1

There’s more to links than you might think: learn about the hyperlink, and the do’s and don’ts of linking from an SEO perspective.

In this lesson you will learn:

  • How Google’s algorithm changes influence ongoing search optimisation techniques
  • What a link is, and how & why it can make a difference to your natural search rankings
  • About the basic “rules” surrounding links in search engine optimisation techniques

Lesson 2

Learn about “inbound marketing”, how it differs from traditional marketing techniques & how it’s used to draw users to your site.

In this lesson you will learn:

  • How the lines are blurring between SEO practices, content marketing & distribution via social media & PR
  • Why content planning is critical & how data can drive insight and inform your strategy
  • How building relationships with credible content providers can drive results
  • About the guidelines surrounding link building via a content partner - to avoid undermining your other SEO efforts

Lesson 3

Learn about the risks of practicing “black hat” SEO techniques, and how to make the most of all your content and assets for SEO success.

In this lesson you will learn:

  • How to assess the potential value of a link, or relationship building opportunity
  • About out-dated “black hat” SEO practices and why they should be avoided
  • How to make the most of your press releases, testimonials & research for SEO benefit