Lessons in this course
About the courseTo successfully reach your customers on mobile devices, you need to really understand their behavior, recognize how the needs of your audience differ depending on the device they’re using and deliver an experience that entertains and delights. In short, your teams need to adopt a ‘mobile mindset’.
Your teams will…
- Understand how to integrate mobile with other media channels to enhance the customer experience
- Feel better prepared and ready to design a mobile strategy around customer needs
- Increase confidence and ability to set goals and KPIs that support your wider business objectives
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