Introduction to SEM

Learn about:

Learn how paid search & search engine optimisation techniques work together & how site analytics can provide valuable insight to help you focus & prioritise your efforts.

In this lesson you will learn:

  • Why search engines are so important to the web, and how they work
  • About the difference between paid & natural search, and how search engine optimisation fits in
  • About the importance of keywords, metadata & setting up analytics on your site