Planning & Optimising Digital Ad Campaigns
With so many digital ad formats available, choosing the right ones for your message can be tricky, and there are a lot of factors to take into consideration: what are you actually advertising? Who are your audience and where do they consume content? What do you want to achieve? How will you know if your campaign is successful? In this lesson, we explore the range of digital advertising formats available - from native and banner ads, to cinemagraphs and pop-ups - looking at what makes each one so unique (and successful!) and what they might bring to your campaigns. We also look at setting goals and KPIs to ensure your efforts are on track, and we consider how to test and optimise your ads, before finally turning our attention to the challenge of ad blocking.
In this lesson you will learn:
- How to set goals and KPIs to monitor your advertising activity
- To recognise the different digital ad formats available and the benefits and challenges of using each one
- About the key methods for testing and optimising ad formats and copy
- To understand the challenge that ad blocking poses to brands