An Intro to the Web & Digital
The advent of the internet has changed everyone’s lives and created a new language in which everyone needs to be fluent. We’ll give you an overview of how the evolution in technology has changed the way we communicate with each other, and as businesses with our consumers. Learn about how the internet and the web came about (and how they differ), and how innovation in digital technology has given marketers a new set of tools to work with.
In this lesson you will learn:
- What the internet and the web are, their origins, and how they differ
- How digital, wireless and mobile technologies have revolutionised communications and marketing forever
- The basics of tracking and targeting technologies used today
- How increased interactivity and collaboration have changed the way we use the web, and how advertising fits in to the picture