Lessons in this course
Email Marketing Essentials
A guide to gaining & retaining email subscribers
Email Marketing Best Practice
Building a winning email marketing strategy
About the courseEmail marketing can be an impactful, cost-effective way of sharing your marketing messages with the people most interested in hearing from you. But, your teams need to understand how to build a winning email marketing strategy, starting with the collection and management of subscriber data.
Your teams will…
- Understand how to build relevant and engaged email subscriber lists that comply with regulations
- Increase confidence in identifying the best uses of email, including customer retention
- Build a data-driven mindset and feel more confident testing and measuring email campaigns
- Sales and Marketing
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