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Lessons in this course

eCommerce Strategy Part 1

Defining Your eCommerce Business & Setting Effective Goals

eCommerce Strategy Part 2

Customer Experience & Driving Traffic With Marketing

eCommerce Strategy Part 3

Implementing Analytics Tools to Evaluate & Optimize Your Site

Lesson trailer

HubSpot Video
 

About the course

Having transformed shopping patterns and behaviors around the world, eCommerce only continues to grow in popularity. So, if your business sells products - regardless of what they are, or who you’re selling them to - your teams need to know what eCommerce best practice looks like.
 

Your teams will…

  • Gain confidence in creating effective eCommerce goals for your business
  • Have better conversations with colleagues and agency partners around eCommerce traffic drivers
  • Understand how to monitor performance using analytics tools and use insights to optimize conversions
 

Beneficial for

  • All Business Units

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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