Lessons in this course
About the courseToday’s eCommerce landscape offers huge opportunities for both CPG suppliers and retailers, but businesses need to be aware that offline success doesn’t guarantee online sales. So, understanding the digital shelf properly - and developing and executing an effective strategy - is crucial to success.
Your teams will…
- Understand the landscape of eCommerce and supplier-retailer collaboration
- Gain confidence with the key tactics and best practices for the digital shelf
- Make better decisions about which KPIs to focus on to maximize ROI
- All Business Units