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Lessons in this course

Digital Shelf Essentials

Gaining a competitive advantage in retail eCommerce

Digital Shelf Strategy

Building a framework for driving online sales

Digital Shelf Best Practice

A guide to driving discoverability & optimizing conversions

Lesson trailer

HubSpot Video
 

About the course

Today’s eCommerce landscape offers huge opportunities for both CPG suppliers and retailers, but businesses need to be aware that offline success doesn’t guarantee online sales. So, understanding the digital shelf properly - and developing and executing an effective strategy - is crucial to success.
 

Your teams will…

  • Understand the landscape of eCommerce and supplier-retailer collaboration
  • Gain confidence with the key tactics and best practices for the digital shelf
  • Make better decisions about which KPIs to focus on to maximize ROI
 

Beneficial for

  • All Business Units

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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