Digital Retail Media

Learn about

These days, eCommerce can't really be ignored, and with so many brands realising the potential of eCommerce, it's important that brands try and stand out from the competition by utilising digital retail media. The processes and benefits of running a digital retail media campaign will vary across the different retailers you work with, and depending on the different resources and ambitions of your brand. For this reason, this set of lessons will not only explore what digital retail media is and why it can benefit your business, but also the considerations you need to make, and what questions you need to ask, when selecting digital retail media partners and working with them to plan and execute your campaigns.

Lesson Overview

Lesson 1

Digital Retail Media Essentials: Leveraging Targeted & Personalised Campaigns at the Point of Purchase

This lesson will explore what digital retail media is, and the benefits and challenges it presents.

In this lesson you will learn:

  • What digital retail media is and why it's important
  • The benefits and challenges of utilising digital retail media
  • The opportunities developing in the digital retail media space

Lesson 2

Digital Retail Media Strategy: Defining & Measuring Success With Retail Customers

This lesson will explore what you’ll need to consider when selecting the right retailers to form a digital retail media partnership with.

In this lesson you will learn:

  • About the different service models that retailers can provide brands with
  • What considerations you need to make when selecting retailers to launch digital retail media campaigns with

Lesson 3

Digital Retail Media Best Practice: Executing & Optimising Campaigns To Win on the Digital Shelf

This lesson will explore how you can get to know your digital retail media partners better, and how you might go about planning and optimising your own campaigns.

In this lesson you will learn:

  • About the aspects of your retailer’s business that you should seek to understand
  • How you might plan a digital retail media campaign
  • The metrics you might use to track the effectiveness of your campaigns