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Lessons in this course

Digital Retail Media Essentials

Leveraging Targeted & Personalized Campaigns at the Point of Purchase

Digital Retail Media Strategy

Defining & Measuring Success With Retail Customers

Digital Retail Media Best Practice

Executing & Optimizing Campaigns To Win on the Digital Shelf

Lesson trailer

HubSpot Video
 

About the course

With so much competition in eCommerce, digital retail media can be a great way to stand out. But, your teams will need to understand that the processes and benefits of running campaigns will vary across different retailers - and depend on the resources and ambitions of your brand.
 

Your teams will…

  • Identify the opportunities available in the digital retail media space
  • Understand how to go about selecting the right retailers to launch campaigns with
  • Learn about how you might plan a digital retail media campaign
 

Beneficial for

  • Sales and Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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