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Lessons in this course

Digital Media Essentials

A guide to the digital media ecosystem

Digital Media Strategy

A data-centric approach to achieving your business objectives

Digital Media Best Practice

Executing & optimizing campaigns

Lesson trailer

HubSpot Video
 

About the course

With a digital media ecosystem that is both fragmented and connected, brands need to adopt a new mindset and acquire new skills to engage and convert the consumer. In these lessons we cover the fundamentals of campaign briefing and planning, automated execution, channel optimization, targeting, segmentation and measurement for the digital context.
 

Your teams will…

  • Develop more confidence with the core elements of digital planning
  • Develop a digital mindset
  • Be able to articulate opportunities and challenges within digital media
 

Beneficial for

Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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