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Lessons in this course

Digital Media Essentials

A guide to the digital media ecosystem

Digital Media Strategy

A data-centric approach to achieving your business objectives

Digital Media Best Practice

Executing & optimizing campaigns

Lesson trailer

HubSpot Video

About the course

With a digital media ecosystem that is both fragmented and connected, brands need to adopt a new mindset and acquire new skills to engage and convert the consumer. In these lessons we cover the fundamentals of campaign briefing and planning, automated execution, channel optimization, targeting, segmentation and measurement for the digital context.

Your teams will…

  • Develop more confidence with the core elements of digital planning
  • Develop a digital mindset
  • Be able to articulate opportunities and challenges within digital media

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Highly effective courses are just one part of our process.

We take a full-circle approach. To learn more about how we build, plan and launch programs, check out our process.