Lessons in this course
About the courseWith a digital media ecosystem that is both fragmented and connected, brands need to adopt a new mindset and acquire new skills to engage and convert the consumer. In these lessons we cover the fundamentals of campaign briefing and planning, automated execution, channel optimization, targeting, segmentation and measurement for the digital context.
Your teams will…
- Develop more confidence with the core elements of digital planning
- Develop a digital mindset
- Be able to articulate opportunities and challenges within digital media
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