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Digital Measurement

Lessons in this course

Digital Measurement Essentials

Building a digital measurement plan

Digital Measurement for Marketing

Effective metrics for tracking your efforts across channels

Lesson trailer

About the course

Getting the most out of data by having a digital measurement plan in place is essential for any business. Digital measurement tools will be an integral part of every role and department, especially marketing - where attribution modeling, tracking and segmentation come into play.

Your teams will…

Ask better questions to get the most out of available data
Understand how to interpret the results of digital measurement activity
Be able to identify the most effective channels and content for different marketing goals