Lessons in this course
About the courseGetting the most out of data by having a digital measurement plan in place is essential for any business. Digital measurement tools will be an integral part of every role and department, especially marketing - where attribution modeling, tracking and segmentation come into play.
Your teams will…
- Ask better questions to get the most out of available data
- Understand how to interpret the results of digital measurement activity
- Be able to identify the most effective channels and content for different marketing goals
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