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Lessons in this course

Digital Measurement Essentials

Building a digital measurement plan

Digital Measurement for Marketing

Effective metrics for tracking your efforts across channels

Lesson trailer

HubSpot Video

About the course

Getting the most out of data by having a digital measurement plan in place is essential for any business. Digital measurement tools will be an integral part of every role and department, especially marketing - where attribution modeling, tracking and segmentation come into play.

Your teams will…

  • Ask better questions to get the most out of available data
  • Understand how to interpret the results of digital measurement activity
  • Be able to identify the most effective channels and content for different marketing goals

Beneficial for

  • Marketing

Ready to build a learning path?

If you’re ready to take the next step and start upskilling your teams, we’re ready to help. Get in touch with our team to start the process.

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